Faculty & Research

Education:

• Ph.D. in Sport Management at Florida State University, 2002
• M.S. in Sport Management at Baylor University, 1997
• B.A. in Public Relations at Texas State University, 1995

Contact Information:

(812) 856-0868

[send e-mail]

HPER Building, Room 174

Background:

• Assistant Professor, Sport Management, Northern Illinois University, August 2001-August 2004
• Director of Public Relations and Game Operations, Central Texas Stampede Professional Hockey, May 1997-February 1998; February 1999-January 2000
• Assistant Director of Marketing, Communications Coordinator, United States Tennis Association Texas Section, February 1998-February 1999
• Associate Editor and Founding Member, The SMART Journal
• Editorial Board Member, Sport Marketing Quarterly
• Editorial Board Member, International Journal of Sport Management

Research:

Print-Quality Photo

My research focuses on factors influencing sport consumption. While many factors impact sport consumption, my research primarily examines the role of three factors in increasing sport consumption and cultivating fan loyalty: fan satisfaction, fan identification, and media influences. Within these areas I examine the role of service quality and fan identification in shaping sport consumers' perceptions and satisfaction with the sport product. Additionally, I examine the role of the media in influencing sport consumers' level of consumption. I investigate the role of sport public relations in enhancing media relations and in marketing the sport entity.

• 	Print-Quality Photo

Publications:

(In press 2007). Sport Communication. Champaign, IL: Human Kinetics.

Miloch, K. & Lambrecht, K. (In press 2006). Consumer awareness of sponsorship at grassroots sporting events. Sport Marketing Quarterly.

Miloch, K. & Pedersen, P. (In press 2006). Marketing the collegiate brand: The role of the sport information director. Journal of Contemporary Athleteics.

Pierce, D. & Miloch, K. (In press 2006). Subsidizing a new stadium: Gauging public sentiment through letters to the editor. Sport Marketing Association Annual Collection of Papers.

Pedersen, P., Laucella, P., Miloch, K. & Fielding, L. (In press 2006). The juxtaposition of sport and communication: Defining the field of sport communication. The International Journal of Sport Management and Marketing.

Miloch, K., Pedersen, P., Smucker, M., & Whisenant, W. (2005). The current state of women print journalists: An analysis of the status and careers of females in newspapers sports departments. Public Organization Review, 5 (3), 219-221.

Miloch, K. (2005). Making it in the minors: Seven simple steps to achieving sustained financial health. SMART Online Journal, 2 (1).

Courses Recently Taught:

HPER K500 Sport Public Relations

HPER K514 Sport Marketing and Sponsorship

HPER K580 Sport Communication

HPER K600 Sport Sponsorship and Retention

HPER K614 Issues in Sport Marketing

HPER K690 Doctoral Seminar in Sport Marketing