Faculty & Research

Education:

• Ph.D. in Sport Management at Florida State University, 2000
• M.A. in History at University of Central Florida, 1997
• M.A. in Business Communication and Public Relations at Emerson College, 1993
• B.S. in Business Administration at Palm Beach Atlantic University, 1992

Contact Information:

(812) 855-4066

[send e-mail]

HPER Building, Room 170

Background:

• Editor, International Journal of Sport Communication (IJSC)

• Member, Editorial Review Board, Journal of Issues in Intercollegiate Athletics (JIIA)
• Member, Editorial Review Board, Int Journal of Sport Mgmt and Marketing (IJSMM)
• Member, Editorial Review Board, Chorigia (Sponsoring) Journal of Sport Mgmt
• Assistant Editor (Sport Management Area), ICHPER-SD Journal of Research
• Member, Editorial Review Board, Int Journal of Sport Mgmt (IJSM)
• Who's Who in America (2008), Who's Who of Emerging Leaders (2007), and Who's Who Among America's Teachers (2005/2006)
• Manuscript Referee for European Sport Management Quarterly, Sex Roles: Journal of Research, Women in Sport and Physical Activity Journal, Sport Management and Related Topics Journal, Journal of Sports Media, Mass Communication and Society, Journal of Sport Management, Sport Management Review, Journal of Business and Industrial Marketing.

Research:

As an extension of my past activities as a sportswriter and sports business columnist, I now research, publish, and present on the activities and practices of many sport communication and sport organization personnel, specifically those associated with the print media (i.e., newspaper editors, reporters) and those affiliated with intercollegiate and interscholastic sports (i.e., athletic directors, student-athletes). My primary areas of scholarly interest are sport communication and sport management, with my research agenda focused on hegemony theory and hegemonic practices (how dominant groups secure and maintain power) within the institution of sport.

Examining the professional activities and output of sport communication personnel (i.e., the reporters on the left) is one area of my research focus.

Publications:

BOOKS

Pedersen, P.M., Parks, J., Thibault, L., & Quarterman, J. (2010). Contemporary sport management. Champaign, IL: Human Kinetics.

Andrew, D.P.S., & Pedersen, P.M. (2010). Research methods for sport management. Champaign, IL: Human Kinetics.

Pedersen, P. M., Miloch, K. S., & Laucella, P. (2007). Strategic sport communication. Champaign, IL: Human Kinetics.










Schneider, R. G. & Pedersen, P. M. (2003). Bobby Bowden: Win by win. Charleston, SC: Arcadia.

Pedersen, P. M. (1997). Build it and they will come: The arrival of the Tampa Bay Devil Rays. Stuart, FL: Florida Sports Press.

SELECTED INTERNATIONAL/NATIONAL REFEREED ARTICLES (Most recent of 50 plus)

Pedersen, P.M., Osborne, B., Whisenant, W.A., & Lim, C. (2009). An examination of the perceptions of sexual harassment by newspaper sports journalists. Journal of Sport Management (JSM), 23(3), 335-360.

Pedersen, P.M., Kraft, P.M., Drane, D., & Miloch, K.S. (2009). Sport communication, endorsement, and return on investment: A content analysis of the coverage of Tiger Woods in ESPN The Magazine. International Journal of Sport Management and Marketing (IJSMM), 6(1), 17-34.

Eagleman, A.N., Pedersen, P.M., & Wharton, R. (2009). The coverage of gender in ESPN The Magazine: An examination of articles and photographs. International Journal of Sport Management (IJSM), 10(2), 226-242.

Clavio, G., Kraft, P., & Pedersen, P.M. (2009). Communicating with consumers through video games: An analysis of brand development within the video gaming segment of the sport industry. International Journal of Sports Marketing and Sponsorship (IJSMS), 10(2), 143-156.

Kian, E.M., Pedersen, P.M., & Vincent, J. (2008). In demand? Examining sport management faculty openings and hires. Journal of Contemporary Athletics, 3(2), 129-138.

McNary, E., & Pedersen, P.M. (2008). The written and photographic coverage of sports in a youth magazine: A content analysis of Sports Illustrated for Kids (SIK). The Journal of Youth Sports, 3(3), 9-13.

Pedersen, P.M., Laucella, P., Miloch, K., & Fielding, L. (2007). The juxtaposition of sport and communication: Defining the field of sport communication. International Journal of Sport Management and Marketing (IJSMM), 2(3), 193-207.

Pedersen, P.M., Fielding, L., & Vincent, J. (2007). A five-year content analysis of academic positions in sport management: Professorial announcements and advertisements from 2001-02 through 2005-06. International Journal of Sport Management (IJSM), 8(4), 447-461.

Pedersen, P.M., Miloch, K.S., Fielding, L., & Clavio, C. (2007). Investigating the coverage provided to males and females in a comparable sport: A content analysis of the written and photographic attention given to interscholastic athletics by the print media. Applied Research in Coaching and Athletics Annual, 22, 97-125.

Yoh, T., Park, M., Pedersen, P.M., & Lee, C. (2007). Commitment to core values and organizational effectiveness: A proposed conceptual model for intercollegiate athletic programs in the United States. International Journal of Sport Management (IJSM), 8(2), 210-225.

Whisenant, W., Vincent, J., Pedersen, P.M., & Zapalac, R. (2007). Examining diversity in high school hiring practices: An analysis of homologous reproduction in interscholastic athletics. Advancing Women in Leadership, 25, 1-9

Miller, J.J., Whisenant, W.A., & Pedersen, P.M. (2007). The communication of opportunities and barriers to prospective applicants: An analysis of interscholastic athletic administrative job announcements. The Physical Educator, 64(2), 73-80.

Clavio, G., & Pedersen, P.M. (2007). Analyzing the connection between the print and broadcast properties of ESPN: An investigation of the alignment of editorial written and photographic coverage in ESPN The Magazine with ESPN's broadcasting rights. International Journal of Sport Management (IJSM), 8(1), 95-114.

Kim, S., Yoo, E., & Pedersen, P.M. (2007). Market segmentation in the K-League: An analysis of spectators of the Korean Professional Soccer League. International Journal of Sports Marketing and Sponsorship (IJSMS), 8(2), 141-158.

Vincent, J., Pedersen, P.M., Whisenant, W.A., & Massey, D. (2007). Analyzing the print media coverage of professional tennis players: British newspaper narratives about female competitors in the Wimbledon Championships. International Journal of Sport Management and Marketing (IJSMM), 2(3), 281-300.

Pedersen, P. M., Miloch, K. S., & Cothran, D. J. (2006). Tips for increased exposure and awareness: Getting coverage for your program through enhanced media relations. The Journal of Physical Education, Recreation, & Dance, 77(7), 10-12, 52.

Miloch, K. & Pedersen, P. M. (2006). Sports information directors and the media: An analysis of a highly symbiotic and professional relationship. Journal of Contemporary Athletics, 2(1).

Yoh, T., & Pedersen, P. M. (2006). Assessing satisfaction with graduate sport management programs: An examination of international students' academic contentment. ICHPER-SD Journal of Research, 1(2), 12-18.

Yoh, T., Pedersen, P. M., & Park, M. (2006). Sources of information for purchasing golf clubs: Personal and non-personal references. International Journal of Sport Marketing and Sponsorship (IJSMS), 7(2), 125-135.

Obenour, W., Patterson, M., Pedersen, P., & Pearson, L. (2006). Conceptualization of a meaning-based research approach for tourism service experiences. Tourism Management, 27(1), 34-41.

Yoh, T., & Pedersen, P. M. (2006). Persuaders of athletic shoe purchases: Analyzing the influence of information sources on Korean teenagers. Applied Research in Coaching & Athletics Annual, 21, 155-183.

Pedersen, P. M. & Whisenant, W. A. (2005). Successful when given the opportunity: Investigating gender representation and success rates of interscholastic athletic directors. The Physical Educator, 62 (4), 178-186.

Pedersen, P. M., Schneider, R. G., & Whisenant, W. A. (2005). Analyzing the 2001-02 sport management faculty openings. International Journal of Sport Management, 6 (2), 154-164.

Pitts, B. G. & Pedersen, P. M. (2005). Examining the body of scholarship in sport management: A content analysis of the Journal of Sport Management. Sport Management and Related Topics Journal, 2 (1), 33-52.

Yoh, T., & Pedersen, P. M. (2006). Assessing satisfaction with graduate sport management programs: An examination of international students' academic contentment. ICHPER-SD Journal of Research, 1 (2), 12-18.

Whisenant, W., Miller, J., & Pedersen P. M. (2005). Systemic barriers in athletic administration: An analysis of job descriptions for interscholastic athletic directors. Sex Roles: A Journal of Research, 53 (11/12), 911-919.

Miloch, K., Pedersen, P. M., Smucker, M. K., & Whisenant, W. A. (2005). The current state of women print journalists: An analysis of the status and careers of females in newspaper sports departments. Public Organization Review: A Global Journal, 5 (3), 219-231.

Whisenant, W. A., Pedersen, P. M., & Smucker, M. K. (2004). Referent selection: How the women in sport journalism shape their perceptions of job satisfaction. Journal of Sport Management, 18 (4), 368-382.

Schneider, R. G. & Pedersen, P. M. (2004). Intercollegiate student-athletes-perceptions of equity: Are student-athletes adequately rewarded? The International Journal of Sport Management, 5 (1), 11-26.

Whisenant, W. A. & Pedersen, P. M. (2004). Traditional managerial activities and interscholastic athletic directors. Public Organization Review: A Global Journal, 4 (1), 75-84.

Whisenant, W. A. & Pedersen, P. M. (2004). The influence of managerial activities on the success of intercollegiate athletic directors. American Business Review, 22 (1), 21-26.

Whisenant, W. A. & Pedersen, P. M. (2004). Analyzing attitudes regarding quantity and quality of sports page coverage: Athletic director perceptions of newspaper coverage given to interscholastic sports. International Sports Journal, 8 (1), 54-64.

Pedersen, P. M. & Schneider, R. G. (2003). Investigating the academic openings in sport management: An analysis of the field's professorial position announcements and hires. International Sports Journal, 7 (1), 35-47.

Pedersen, P. M., Whisenant, W. A., & Schneider, R. G. (2003). Using a content analysis to examine the gendering of sports newspaper personnel and their coverage. Journal of Sport Management, 17 (4), 376-393.

Pedersen, P. M. & Whisenant, W. A. (2003). Examining stereotypical written and photographic reporting on the sports page: An analysis of newspaper coverage of interscholastic athletics. Women in Sport & Physical Activity Journal, 12 (1), 67-86.

Mondello, M. & Pedersen, P. M. (2003). Investigating the body of knowledge: A content analysis of the Journal of Sports Economics. Journal of Sports Economics, 4 (1), 64-73.

Smucker, M. K., Whisenant, W. A., & Pedersen, P. M. (2003). An investigation of job satisfaction and female sports journalists. Sex Roles: A Journal of Research, 49 (7/8), 401-407.

Letawsky, N. R., Schneider, R. G., Pedersen, P. M., & Palmer, C. J. (2003). Factors influencing the college selection process of student-athletes: Are their factors similar to non-athletes? College Student Journal, 37 (4), 604-610.

Pedersen, P. M. (2002). Examining equity in newspaper photographs: A content analysis of the print media photographic coverage of interscholastic athletics. International Review for the Sociology of Sport, 37 (3/4), 303-318.

Whisenant, W. A., Pedersen, P. M., & Obenour, W. L. (2002). Success and gender: Determining the rate of advancement for intercollegiate athletic directors. Sex Roles: A Journal of Research, 47 (9/10), 485-491.

Smucker, M., Pedersen, P. M., & Slattery, J. (2002). The flip side of leadership: Followership within intercollegiate athletics. The International Journal of Sport Management, 3 (4), 308-325.

Whisenant, W. A. & Pedersen, P. M. (2002). Levels of behavioral engagement: A comparative study of athletic directors and entrepreneurs. The International Journal of Sport Management, 3 (2), 147-159.

Pedersen, P. M. (2002). Investigating interscholastic equity on the sports page: A content analysis of high school athletics newspaper articles. Sociology of Sport Journal, 19 (4), 419-432.

OTHER PUBLICATIONS AND ACTIVITIES

Pedersen, P.M. (2009). In profile. In J. Skinner & A. Edwards, Qualitative research in sport management (p. 146). Elsevier (Butterworth-Heinemann).

Pedersen, P.M. (2008). Strategic Sport Communication Presentation Package. Champaign, IL: Human Kinetics.

Pedersen, P.M. (2007). To close or not to close: Press relations and locker room accessibility in sports. In S. Chadwick & D. Arthur (Eds.), International Cases in the Business of Sport (pp. 243-256). Burlington, MA: Elsevier/Butterworth-Heinemann.

Clavio, G., Geurin, A., Miloch, K.S., & Pedersen, P.M. (2007). Communicating in crisis: A case study of media management and its marketing implications (pp. 15-27). Sport Marketing Association (SMA) 4th Annual Conference Book of Papers. Morgantown, WV: Fitness Information Technology.

Eagleman, A.N., & Pedersen, P.M. (2007). Female athletes in (and out of) print. Women's Sports Foundation.

Whisenant, W.A., Pedersen, P.M., & Obenour, W.L. (2006). Success and gender: Determining the rate of advancement for intercollegiate athletic directors. In S. Guthrie, M. Magyar, A., Wrynn, & A.F., Maliszewski (Eds.), Women, Sport and Physical Activity: Challenges and Triumphs (pp. 143-152). Dubuque, IA: Kendall/Hunt.

Pedersen, P. M. (2006). An analysis of sport industry and sport communication market trends and employment opportunities in the United States. ASPESD (Asian Society for Physical Education, Sport, and Dance) International Sport Industry Seminar, 35-46. Seoul International Sports & Leisure Industry Show. COEX: Seoul, South Korea.

Pedersen, P. M. (2006). Tampa Bay Devil Rays. In the Encyclopedia of Major League Baseball Clubs, The American League, 2, 815-824. Westport, CT: Greenwood.

Pedersen, P. M. (2006). Sport and the media. Social issues in sport briefings interview series (CD ROM). College Station, TX: Sport Management Insights.

Pedersen, P. M. (2002). [Review of book ESPN: The uncensored history]. Sociology of Sport Journal, 19 (4), 434-437.

Pedersen, P. M. (2001). [Review of book Controversies of the sports world]. Sociology of Sport Journal, 18 (2), 257-259.

Clement, A. & Pedersen, P. (2001). Legal Issues: The Role of Athletes and Agents. In D. Kluka & G. Schilling (Eds.). Perspectives: The multidisciplinary series of physical education and sport sciences, The Business of Sport, 3, 143-164. Oxford, UK: Meyer & Meyer Sport.

Pedersen, P. M. (2000). [Review of book Unpaid professionals: Commercialism & conflict in big-time college sports]. The Journal of Sport Management, 14 (4), 366-368.

Over 400 non-refereed articles in publications such as The Palm Beach Post, Indianapolis Star, International Journal of Sport Management and Marketing, The Treasure Coast Business Journal, The State, The Stuart News, The Ft. Pierce, and The Tampa Tribune.

SELECTED PRESENTATIONS (Most recent of 50 plus)

Pedersen, P.M., Osborne, B., Whisenant, W.A., & Lim, C. (2009, May 28). Professionals' perceptions of sexual harassment: An analysis of journalists in the sport industry. 2009 North American Society for Sport Management (NASSM) Conference. Columbia, SC.

Suh, Y.I., Lim, C., Bae, W., & *Pedersen, P.M. (2009, May 29). Perceived service quality and motivation of fantasy sports participants. 2009 North American Society for Sport Management (NASSM) Conference. Columbia, SC. {Advisor}

Lee, W., Lim, C., & *Pedersen, P.M. (2009, May 30). The moderating role of sport service type on the relationship between ads message type, service trial promotion and consumers' ad responses. 2009 North American Society for Sport Management (NASSM) Conference. Columbia, SC. {Advisor}

Lee, S., & *Pedersen, P.M. (2009, April 16). Analyzing the impact of sponsorship signage on brand awareness and brand preference: An examination of mere exposure effects in college-sport sponsorship contexts. 2009 Scholarly Conference on College Sport. Chapel Hill, NC. {Advisor}

Reynolds, C., Brewer, R., & *Pedersen, P.M. (2009, April 17). A legal analysis of financial valuation of the termination and liquidated damages portion (the buy-out clause) of college-football head-coaching contracts. 2009 Scholarly Conference on College Sport. Chapel Hill, NC. {Advisor}

Brewer, R., & *Pedersen, P.M. (2009, April 17). Determining the value of sport franchises: NCAA Football Bowl Subdivision (FBS) programs. 2009 Scholarly Conference on College Sport. Chapel Hill, NC. {Advisor}

Suh, Y., Bae, W., & *Pedersen, P.M. (2008, November 8). Development of sport communication: Online ticketing. 29th Annual Conference of the North American Society for the Sociology of Sport (NASSS). Denver, CO. {Advisor}

Clavio, G., & *Pedersen, P.M. (2008, May 28). Communicating sport in cyberspace: A content analysis of collegiate sport message boards. 2008 North American Society for Sport Management (NASSM) Conference. Toronto, Canada. {Advisor}

Suh, Y., Bae, W., & *Pedersen, P.M. (2008, April 19). Examining website attitudes in intercollegiate athletics: An analysis of the service quality, fan identification, and customer satisfaction in college sports on the Internet. 2008 Scholarly Conference on College Sport. Memphis, TN. {Advisor}

Hosey, S.E., Martin, T.G., Williams, A.S., & *Pedersen, P.M. (2008, April 18). The influence of an NCAA men's basketball Final Four appearance on application and enrollment rates. 2008 Scholarly Conference on College Sport. Memphis, TN. {Advisor}

Lee, W., Pedersen, P.M., & Lim, C. (2008, April 18). Stress Buffers as a Moderator Variable on Job Stress and Organizational Commitment Relationship among College Sport Organization Employees. 2008 Scholarly Conference on College Sport. Memphis, TN.

McNary, E., & *Pedersen, P.M. (April 9, 2008). The written and photographic coverage of sports and gender in a youth magazine. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2008 National Convention and Exposition. Fort Worth, TX. {Advisor}

Bae, W., & *Pedersen, P.M. (2007, November 3). From Se Ri Pak to Jin Joo Hong: Analyzing the prevalence, social implications, and marketing possibilities of Korean female golfers on the LPGA Tour. Sport Marketing Association (SMA) 5th Annual Conference. Pittsburgh, PA. {Advisor}

Heo, J., Bae, W., Lee, Y., & *Pedersen, P.M. (2007, November 3). Analyzing the senior athlete: An exploratory investigation of demographic and activity characteristics of this consumer segment. Sport Marketing Association (SMA) 5th Annual Conference. Pittsburgh, PA. {Advisor}

Clavio, G., Kraft, P.M., & *Pedersen, P.M. (2007, November 2). An analysis of the utilization of product placement as a method to increase a brand's identity in the sports video game medium. Sport Marketing Association (SMA) 5th Annual Conference. Pittsburgh, PA. {Advisor}

Heo, J., Lee, Y., McCormick, B., & Pedersen, P.M. (2007, September 26). Daily experience of serious leisure, flow, and subjective well-being of older adults. NRPA Congress and Exposition. Indiana Convention Center. Indianapolis, IN.

Pedersen, P.M., Fielding, L.W., Vincent, J., & Geurin, A. (2007, June 2). Examining trends in the sport management faculty job market: A content analysis of professorial position announcements over the past five years. 2007 North American Society for Sport Management (NASSM) Conference. Miami, FL.

Clavio, G., & *Pedersen, P.M. (2007, May 31). Mixing the messages? The alignment of editorial coverage in ESPN The Magazine with ESPN's broadcast rights. 2007 North American Society for Sport Management (NASSM) Conference. Miami, FL. {Advisor}

Pedersen, P. M., & Eagleman, A. N. (2007, March 29). Promoting gendered sports programming: An examination of magazine article and photographic coverage. Girls and Women Rock: Celebrating 35 Years of Sport and Title IX - Academic and Legal Conference. Cleveland, OH.

Pedersen, P. M., Eagleman, A. N., Clavio, G., & McNary, E. (2007, March 15). Facilitating, increasing, and improving media coverage for interscholastic athletics. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Baltimore, MD.

Pedersen, P. M., Clavio, G., Eagleman, A. N., & McNary, E. (2007, March 14). A content analysis of the coverage given to boys and girls high school basketball. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Baltimore, MD.

Kraft, P. M., *Pedersen, P. M., Drane, D., & Miloch, K. S. (2006, November 2). Sport communication and return on investment: A content analysis of the coverage of Tiger Woods in ESPN The Magazine. Sport Marketing Association (SMA) 4th Annual Conference. Denver, CO. {Advisor}

Drane, D., Branch, D., Pedersen, P. M., & Kahler, J. (2006, November 3). Publish and flourish: Strategies for writing and publishing scholarly works. Sport Marketing Association (SMA) 4th Annual Conference. Denver, CO.

Clavio, G., Geurin, A., Miloch, K. S., & *Pedersen, P. M. (2006, November 3). Communicating in crisis: A case study of media management and its marketing implications. Sport Marketing Association (SMA) 4th Annual Conference. Denver, CO. {Advisor}

Pedersen, P. M., Fielding, L., & Yoh, T. (June, 2006). Investigating professorial job announcements: A content analysis of employment advertisements and openings for sport management faculty positions. Professorial job announcements. 2006 North American Society for Sport Management (NASSM) Conference. Kansas City, MO.

Fielding, L., Pedersen, P. M., Laucella, P., & Gregg, L. (2006, May 21). From market directed flows to management directed flows: The bicycle industry experience 1890-1900. Conference of the North American Society for Sport History (NASSH). Glenwood Spring, CO.

Pedersen, P. M., Clavio, G., Geurin, A., Fielding, L., & Whisenant, W. (2006, April 27). Strategic sport communication: Keys to relationship building and increased coverage. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2006 National Convention and Exposition. Salt Lake City, UT.

Pedersen, P. M. (2006, February 24). Sport industry and sport communication trends and opportunities in the United States. ASPESD (Asian Society for Physical Education, Sport, and Dance) International Sport Industry Seminar. 2006 Seoul International Sports & Leisure Industry Show. COEX: Seoul, South Korea.

Miloch, K., & Pedersen, P. M., Pierce, D., & Clavio, G. (2005, November 12). Publicity as news in the field of sport communication: An analysis of media relations managers and the media at the major league level. The 3rd Annual Sport Marketing Association (SMA) Conference. W. P. Carey School of Business, Arizona State University: Tucson, AZ.

Miloch, K. S., Pedersen, P. M., Smucker, M. K., & Whisenant, W. A. (2005, June 3). The current state of women print journalists: An analysis of the status and careers of females in newspaper sports departments. The 2005 North American Society for Sport Management (NASSM) Conference, Regina, Saskatchewan, Canada.

Pedersen, P. M., & Miloch, K. S. (2005, January 8). Determining proportionality in examining sports media coverage: An analysis of the use of independent standards in content analysis research. The National Association for Kinesiology and Physical Education in Higher Education (NAKPEHE) National Conference, Tucson, AZ.

Courses Recently Taught:

HPER K500 Issues in Sport Communication

HPER K516 The Sport Industry

HPER K580 Sport Communication

HPER K584 Leadership and Sport Communication

HPER K601 Readings in Sport Communication

HPER K602 Independent Study and Research

HPER K690 Seminar in Sport Communication

HPER K701 Readings in Sport Communication

HPER K702 Research in Sport Communication

HPER K799 Dissertation

HPER P329 Issues in Sport Communication