Faculty & Research

Education:

• Ph.D. at Texas A&M University, 1998
• M.A. at Texas A&M University, 1993
• B.A. at NanKai University, 1988

Contact Information:

(812) 855-9037

[send e-mail]

HPER 133 E

Background:

Research

My main research area is in tourism marketing with a focus on tourist experience management. Specifically, I am interested in factors influencing tourist experiences at attractions and destinations, the inter-relationships among service quality, satisfaction and behavioral intentions, and the cultural and psychological antecedents of service evaluations, satisfaction, and behavioral intentions.

Publications:

Selected Recent Research

Bi, Y. H., Card, J.A., and Cole, S. T. (2007). Accessibility and attitudinal barriers encountered by Chinese travelers with physical disabilities. International Journal of Tourism Research, 9(3): 205-216.

Zhu, T., Cole, S. T., and Card, J. A. (2007). The association of tourist' cultural tendencies and their perceived service quality of a Chinese travel agency. Journal of Travel and Tourism Marketing, 22(2).

Cole, J. S., Cole, S. T., and Ferguson, A. P. (2006). Students' motivation to learn: A comparison between undergraduate students majoring in Parks, Recreation and Tourism and those in other majors. Journal of Teaching in Travel and Tourism. 6(2), 57-66.

Bi, Y. H., Card, J. A., and Cole, S. T. (2006). The accessibility and attitudinal barriers model: Chinese travelers with physical disabilities. China Tourism Research, 2(1/2), 14-26.

Card, J. A., Cole, S. T., and Humphrey, A. H. (2006). A comparison of the accessibility and attitudinal barriers model: Travel providers and travelers with physical disabilities. Asia Pacific Journal of Tourism Research, 11(2), 161-175.

Osman, R. W, Cole, S. T., and Vessell, C. R. (2006). Examining the role of perceived service quality in predicting user satisfaction and behavioral intentions in a campus recreation setting. The Recreational Sports Journal, 30(1), 20-29.

Cole, S. T., and Illum, S. F. (2006). Examining the mediating role of festival visitors' satisfaction in the relationship between service quality and behavioral intentions." Journal of Vacation Marketing, 12(2): 160-173.

Cole, S. T. (2005). Comparing mail and Web-based survey distribution methods: Results of surveys to leisure travel retailers. Journal of Travel Research, 43(4), 422-430.

Cole, S. and Scott, D. (2004). Examining the mediating role of experience quality in a model of tourist experiences. Journal of Travel and Tourism Marketing, 16(1): 77-88.

Sakakida, Y, Cole, S. T., and Card, J. A. (2004). A cross-cultural study of college student's travel preferences: A value-oriented perspective. Journal of Travel and Tourism Marketing, 16 (1): 33-39.

Tian-Cole, S., and Crompton, J. L. (2003). A conceptualization of the relationships between service quality and visitor satisfaction, and their links to destination selection. Leisure Studies, 22 (1): 65-80.

Tian-Cole, S., Crompton, J. L., and Wilson, V. L. (2002). An empirical investigation of the relationships between service quality, satisfaction and behavioral intentions among visitors to a wildlife refuge. Journal of Leisure Research, 34(1): 1-24.

Courses Recently Taught:

HPER R-422: Marketing for Leisure Services

HPER R-450: Tourism Systems Planning