Faculty & Research
Antonio S. Williams
- Lecturer, Kinesiology Department
- Kinesiology Minority Recruitment and Retention Coordinator, School of Health, Physical Education, and Recreation
Education:
- M.S. at Indiana University, 2007
- B.S. at South Carolina State University, 2005
Contact Information:
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| HPER 112-J |
Background:
- Certified Personal Trainer, National Academy of Sport Medicine, 2005
- Associate Instructor, Physical Activity Management, Indiana University, August 2006-May 2007
- Founder, Black Health and Fitness.com, September 2006 - Present
- Personal Trainer, Gold's Gym, January 2004 - May 2006
- Research Assistant, Department of Physical Education, South Carolina State University, January 2004 - January 2005
- Marketing Intern, Athletic Department, South Carolina State University, August 2004 - May 2005
Research
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My research focuses on identifying market segments in fitness based on perceived benefits and demographics. In addition, other research efforts include branding, and the effects of advertising in the new media.
Publications:
Williams, A. et al. (2008, April). The influence of NCAA Men's Basketball Final Four appearances on application and enrollment rates. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN: University of Memphis.
Williams, A. et al. (2008, April). College Basketball's Virtual Three Point Play: Officially Licensed Video Games, NCAA Rules, and Student- Athlete's Statutory and Common Law Right of Publicity. College Sport Research Institute Scholarly Conference on College Sport. Memphis, TN: University of Memphis.
Williams, A. et al. (2008, May). Physical Activity: The Anecdote for Childhood Obesity. AIHTI Obesity Conference. Indianapolis, IN
Williams, A. et al. (2007, January). Black Health and Fitness: Walk it Out. Healthy Lifestyles Conference. Bloomington, IN
Courses Recently Taught:
K418 Sport Marketing
P318 Managing Sport Enterprise
E119 Personal Fitness
E187 Strength and Conditioning