Faculty & Research

Education:

• Ph.D. in Sport Management at Indiana University, 2008
• M.S. in Sport Management at Indiana University, 2005
• B.S. in Sport Communication-Broadcast at Indiana University, 2001

Contact Information:

(812) 855-3367

[send e-mail]

HPER 170

Background:

Assistant Professor, Sport Administration, University of Miami (2008)

Faculty of the Year, University of Miami (2007)

Fellow, Faculty Learning Community, University of Miami (2008)

Director of Broadcasting & Media Relations, Memphis RiverKings hockey (2003-04)

Director of Broadacsting & Media Relations, Memphis Xplorers arena football (2003-04)

Director of Communications & Broadcasting, Roanoke Steam arena football (2002)

Sports Director, KBIZ-AM, Ottumwa, IA (2002-03)

Research:

Print-Quality Photo

My research focuses on the influence of electronic and new media on the interactions between sport organizations and sport consumers. Some of the specific areas I research are online sport fan communities, sports blogs, sport video games, and social networking media such as Twitter and Facebook. I am also interested in the concept of on-field performance as it relates to sales and marketing efforts in sport.

Publications:

Clavio, G., Kraft, P., & Pedersen, P.M. (2009). Communicating with consumers through video games: An analysis of brand development within the video gaming segment of the sport industry. International Journal of Sport Marketing and Sponsorship, 10(2), 143-156.

Pierce, D. & Clavio, G. (2009). Examining the use of corporate sponsorship in Indiana high school football. Indiana AHPERD Journal, 38(1), 4-9.

Clavio, G. & Miloch, K. (2009). Agenda setting in minor league hockey: A strategic justification and practical guide. International Journal of Sport Management and Marketing (5(1/2), 151-161).

Clavio, G. (2008) Demographics and usage profiles of collegiate sport message board users. International Journal of Sport Communication, 1(4), 434-443.

Clavio, G., & Pedersen, P.M. (2007). Analyzing the connection between the print and broadcast properties of ESPN: An investigation of the alignment of editorial written and photographic coverage in ESPN The Magazine with ESPN's broadcasting rights. International Journal of Sport Management, 8(1), 95-114.

Pedersen, P.M., Miloch, K.S., Fielding, L., & Clavio, G. (2007). Investigating the coverage provided to males and females in a comparable sport: A content analysis of the written and photographic attention given to interscholastic athletics by the print media. Applied Research in Coaching and Athletics Annual, 22, 97-125.

Clavio, G., Geurin, A., Miloch, K. S., & Pedersen, P. M. (2007). Communicating in crisis: A case study of media management and its marketing implications. Book of Papers from the Sport Marketing Association's 4th Annual Conference. Morgantown, WV: Fitness Information Technology.

Presentations

Walsh, P., Clavio, G., Mullane, S., & Whisenant, W. (2009, May 28). The effectiveness of political advertisements in sport video games. 2009 North American Society for Sport Management Conference. Charleston, SC.

Kaburakis, A., Clavio, G., & Pierce, D. (2009, March 5). Fun, fantasy, and video games: The new intellectual property theory. SRLA 22nd Annual Conference on Sport, Physical Activity, Recreation, and Law, San Antonio, TX.

Kaburakis, A., Pierce, D., Lawrence, H., & Clavio, G. (2009, March 5). NCAA student-athletes' likenesses, EA Sports, and the video game industry: Compromising amateurism? SRLA 22nd Annual Conference on Sport, Physical Activity, Recreation, and Law, San Antonio, TX.

Clavio, G. (2008, October 2). Everybody's Talking: Internet sport communication and the issues that it presents. 2008 Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport Conference, Orlando, FL.

Clavio, G., & Pedersen, P.M. (2008, May 29). Communicating Sport in Cyberspace: An analysis of the potential agenda setting effects of collegiate sport message boards. 2008 North American Society for Sport Management Conference. Toronto, ON.

Mathis, K., Whisenant, W., Mullane, S., & Clavio, G. (2008, May 29). Different Perspectives: A qualitative analysis of newspaper coverage of the football brawl between the University of Miami and Florida International. 2008 North American Society for Sport Management Conference. Toronto, ON.

Clavio, G., Kraft, P., & Pedersen, P.M. (2007, November 1). Communicating with consumers through video games: An analysis of brand development within the video gaming segment of the sport industry. SMA 5th Annual Conference. Pittsburgh, PA.

Clavio, G., & Pedersen, P.M. (2007, June 1). Mixing the Messages? The alignment of editorial coverage in ESPN The Magazine with ESPN's broadcast rights. 2007 North American Society for Sport Management Conference. Ft. Lauderdale, FL.

Pedersen, P.M., Clavio, G., & Eagleman, A. (2007, March 14). A content analysis of the coverage given to boys' and girls' high school basketball. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Baltimore, MD.

Pedersen, P.M., Eagleman, A., Clavio, G., & McNary, E. (2007, March 15). Facilitating, increasing, and improving media coverage for interscholastic athletics. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2007 National Convention and Exposition. Baltimore, MD.

Clavio, G., Geurin, A., Miloch, K. S., & Pedersen, P. M. (2006, Nov. 3). Communicating in crisis: A case study of media management and its marketing implications. SMA 4th Annual Conference. Denver, CO

Pedersen, P. M., Clavio, G., Geurin, A., Fielding, L., & Whisenant, W. (2006, April 27). Strategic Sport Communication: Keys to Relationship Building and Increased Coverage. American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD) 2006 National Convention and Exposition. Salt Lake City, UT.

Clavio, G. (2006, April 8). Friends in High Places: Selection and Seeding processes of the NCAA Men's Basketball Tournament. Southern Sport Management Conference. Troy, AL.

Miloch, K., Pedersen, P., Pierce, D., Clavio, G. (2005, November). Publicity as news in the field of sport communication: An analysis of media relations managers and the media at the major league level. Presented at the meeting of the Sport Marketing Association annual conference, Tempe, AZ.

Courses Recently Taught:

K524 Sport Marketing (Guest Lecturer)

P445 Issues in Sport Communication

P418 Sport Marketing